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Choosing a Printer for Graphic Designers

Choosing a printer for graphic designers is critical to the upkeep of a company's brand. The right printer, that is.

Poorly printed marketing materials shouldn't be the reason a customer gets a bad impression of your business. First impressions are everything. Marketing materials should appear crisp and professional.

Before running out to the nearest office supply store and purchasing a small laser or inkjet printer, consider everything from the cost of replacing ink cartridges to paper capabilities.

Cost of Ink: Often times the cost of ink cartridges is neglected when purchasing a printer. The printer can appear to be cost-effective upfront, but the cost of replacing ink can destroy a budget later on down the road.

Also consider the cartridge yield. The more pages a cartridge can print, the less you'll need to replace the cartridge and therefore your budget will stretch further.

Paper Capabilities: Another important factor when choosing a printer for a graphic designer's needs is the size and type of paper it can handle.

Individual needs vary drastically from business to business when it comes to paper. Some need various size capabilities, depending on the size of materials printed in-house (flyer, brochure, poster, etc.).

Paper weight is also extremely important. Paper weight determines the rigidness, touch and feel, and what can be done with it in regards to folding. The chosen printer should have the capability to handle various sizes and types of paper to give the marketing department more freedom and versatility.

Let our people help you determine the right printer for your needs. We can help your marketing department look like rock stars! Contact us at or call 423-855-5222.

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